Research Article

DESIGN AND DEVELOPMENT OF SOCIAL MEDIA CONTENT FOR ENHANCING STUDENT ENROLMENT INTO PRINTING TECHNOLOGY PROGRAMMES IN NORTHERN NIGERIA

Kurawa A.B1*, Abdullahi A.M2, Azi J.I.2, Abubakar S.2
1 Department of Printing Technology, Kaduna Polytechnic, Kaduna
2 Department of Industrial Design, Ahmadu Bello University, Zaria
* Corresponding author: ahmed82badaru@gmail.com
Published: Jun, 2026
DOI: 10.67203/ndr.2026.07xswwwd
Pages: 138-152

Abstract

This study investigated the design and development of social media content to enhance information dissemination and improve student enrolment in Printing Technology programmes across polytechnics in Northern Nigeria. Utilizing a studio-based research method, the study employed CorelDRAW 2024 and Adobe Premiere Pro to develop 11 e-posters and a promotional video. A subset of three posters and one video was deployed via Facebook, targeting users aged 18–25. Utilizing a convenience sampling approach, the campaign reached 29,600 views and 163 commenters, with a sample size of 100 interactions validated as statistically reliable using G-Power software (Cohen, 2013). Data were collected through Google Forms and Facebook engagement metrics. Findings revealed that persuasive, career-focused social media content incorporating economic proof and aspirational visuals effectively addressed enrolment barriers by generating significant awareness and interest. While Facebook’s efficacy was demonstrated through high outreach and thematic engagement, conversion rates highlighted existing usability gaps in the enrolment process. The study concludes that strategically designed, visually appealing, and informative content can significantly enhance the visibility and attractiveness of vocational programmes. It is recommended that polytechnics institutionalize social media-based recruitment strategies tailored toward enhancing vocational and technical education programmes in the region.

Keywords

Social Media Student Enrolment Printing Technology Polytechnics Information Dissemination

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How to Cite

A.B, K., A.M, A., J.I., A., & S., A. (2026). DESIGN AND DEVELOPMENT OF SOCIAL MEDIA CONTENT FOR ENHANCING STUDENT ENROLMENT INTO PRINTING TECHNOLOGY PROGRAMMES IN NORTHERN NIGERIA. Nigerian Design Review Journal of Industrial Design, 10(1), 138-152. https://doi.org/10.67203/ndr.2026.07xswwwd

K. A.B, A. A.M, A. J.I., and A. S., "DESIGN AND DEVELOPMENT OF SOCIAL MEDIA CONTENT FOR ENHANCING STUDENT ENROLMENT INTO PRINTING TECHNOLOGY PROGRAMMES IN NORTHERN NIGERIA," Nigerian Design Review Journal of Industrial Design, vol. 10, no. 1, pp. 138-152, June 2026. doi: 10.67203/ndr.2026.07xswwwd

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