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Research Article
Vol. 10, Issue 1
A GRAPHIC DESIGN ANALYSIS OF USABILITY AND PUBLIC AWARENESS OF ANTI-COUNTERFEITING FEATURES ON ANTI-MALARIA PACKAGING IN NIGERIA
Every day in Nigeria, patients visit pharmacies to obtain vital anti-malarial drugs. Trusting the packaging, they may unknowingly purchase counterfeit, ineffective, or harmful medicine. This doctoral research examines a key visual communication failure: the "security gap" between anti-counterfeiting graphics on pharmaceutical packaging and their us...
