Izumah A. Y.

TYPOGRAPHICAL ELEMENTS USAGE ON BILLBOARD DESIGN AND HOW IT AFFECTS READABILITY

Poor legibility of most typographical elements on billboards across Kaduna indicates that they lack conformity to standard principles and elements of typographic use, thereby, affecting the qualities of billboard design in terms of legibility, readability, kerning, leading and suitability as affected by the space, height and baseline. The basic obj...